Advertising - Right Or Wrong Essays - Television Advertisement

Advertising - Right or Wrong The largest money-making industry in the United States today is advertising. During events such as the Super Bowl, companies pay large sums of money in return for thirty seconds of air time. Advertising is the act of promoting a product by informing the public of the products worth. Whether it be television, radio, or newspapers, companies must find a distinct name and phrase that one can associate with their product; nonetheless, people often take offense to these names and phrases. People claim that often times these product names promote racial stereotypes and racial disunity. While some people may take offense to the name of the product as well as the way companies go about selling their product, the First Amendment undermines these offenses by allowing all Americans to have the right to freedom of expression. Companies do not, however, have the right to choose any name or phrase for their product. Various government agencies set strict limits on what can and what cann! ot be done by the advertising industries. By realizing that advertising is the practice of one's First Amendment right, as well as knowing the rules for advertising, one can conclude that advertising does not promote racial disunity or racism. The purpose of the First Amendment is to allow American's the freedom to express how they feel; therefore, advertising is simply a practice of this right. If groups do not like the product, then it is their right to not purchase it; however, they do not have the right to ban these products to the rest of the world. In the article ?Crazy Horse Beer Brews a Legal Storm,? by Michael Gartner, one reads of Indians who take offense to Crazy Horse beer. These groups of Indians advocate the removal of the beer due to it exploiting the name of their famous Indian leader Crazy Horse. Robert Sack, a lawyer for the First Amendment, states it best by saying, ?Nothing could be more dangerous in a democracy than banning things simply because people find them offensive or unlikeable.?1 The First Amendment does not state that everyone must be satisfied in order to have this freedom of expression. The First Amendment's purpose, as Sack points out, is to give everyone the right to an opinion! no matter what others think. If an advertisement does not maliciously attack a race or group in society, then that advertisement is simply practicing its First Amendment right. Therefore, one cannot assume that advertisements promote racism. While advertising is a practice of the First Amendment, government has set various rules that limit both what and how one can advertise; as a result, malicious acts of racism and racial disunity cease to exist. Government agencies have developed copyrights and patents to ensure the protection of people's rights and ideals. If one does not wish to have the name of something or someone very dear to him exploited, than that individual has the right to have their product or name copyrighted or patented. A copyright is the right to exclusive publication or sale of a work. A patent is a grant made by the government to give the inventors of a product the sole right to make, use, and sell their invention. Some states have also developed rules stating that one cannot exploit the dead. Georgia Supreme Court, for example, has ruled that one cannot exploit the name Martin Luther King, Jr. on a product. Tennessee has ruled that one cannot draw cash on the name Elvis Presley.2 These ar! e just a few of the rules set out by government agencies that advertising agencies must follow. These governmental agencies go on to set various strict rules to ensure that products and advertisements do not promote racism or racial disunity as well. Agencies ban racist words such as those associated with blacks and Chinese; hence, racial tensions through advertisements become extinct. By agencies keeping a close watch over advertisement, while not interfering with one's First Amendment rights, racism in advertisement remains low. As America progresses, the need for advertisement progresses as well. Companies must compete with one another in order to gain success. In recent advertisements, companies have begun to make negative remarks about its rival company. Whether

Definition of Gothic Literature

Definition of Gothic Literature In the most general terms,  Ã¢â‚¬â€¹Gothic literature can be defined as writing that employs dark and picturesque scenery, startling and melodramatic narrative devices, and an overall atmosphere of exoticism, mystery, fear, and dread. Often, a Gothic novel or story will revolve around a large, ancient house that conceals a terrible secret or that serves as the refuge of an especially frightening and threatening character. Despite the fairly common use of this bleak motif, Gothic writers have also used supernatural elements, touches of romance, well-known historical characters, and travel and adventure narratives to entertain their readers. The type is a subgenre of Romantic literature- thats Romantic the period, not romance novels with breathless lovers with wind-swept hair on their paperback covers- and much fiction today stems from it. Development of the Genre Gothic literature developed during the Romantic period in Britain; the first mention of Gothic, as pertaining to literature, was in the subtitle of Horace Walpoles 1765 story The Castle of Otranto: A Gothic Story which, the British Library says, was meant by the author as a subtle joke. When he used the word it meant something like ‘barbarous,’ as well as ‘deriving from the Middle Ages.’ In the book, its purported that the story was an ancient one, then recently discovered. But thats just part of the tale. The supernatural elements in the story, though, launched a whole new genre, which took off in Europe. Then Americas Edgar Allen Poe got a hold of it in the mid-1800s and succeeded like no one else. In Gothic literature, he found a place to explore psychological trauma, the evils of man, and mental illness. Any modern-day zombie story, detective story, or Stephen King novel owes a debt to Poe. There may have been successful Gothic writers before and after him, but no one perfected the genre quite like Poe. Major Gothic Writers A few of the most influential and popular 18th-century Gothic writers were Horace Walpole (The Castle of Otranto, 1765), Ann Radcliffe (Mysteries of Udolpho, 1794), Matthew Lewis  (The Monk,  1796), and Charles Brockden Brown (Wieland, 1798). The genre continued to command a large readership well into the 19th century, first as Romantic authors such as Sir Walter Scott (â€Å"The Tapestried Chamber, 1829) adopted Gothic conventions, then later as Victorian writers such as Robert Louis Stevenson (The Strange Case of Dr. Jekyll and Mr. Hyde, 1886) and Bram Stoker (Dracula, 1897) incorporated Gothic motifs in their stories of horror and suspense. Elements of Gothic fiction are prevalent in several of the acknowledged classics of 19th-century literature, including Mary Shelleys Frankenstein (1818), Nathaniel Hawthornes The House of the Seven Gables (1851), Charlotte Brontà «s Jane Eyre (1847), Victor Hugos The Hunchback of Notre Dame (1831 in French), and many of the tales written by Edgar Allan Poe (â€Å"The Murders in the Rue Morgue,† 1841; The Tell-Tale Heart, 1843). Similarities With Gothic Architecture   There are important, though not always consistent, connections between Gothic literature and Gothic architecture. Gothic structures, with their abundant carvings, crevices, and shadows, can conjure an aura of mystery and darkness and often served as appropriate settings in Gothic literature for the mood conjured up there. Gothic writers tended to cultivate those emotional effects in their works, and some of the authors even dabbled in architecture. Horace Walpole also designed a whimsical, castle-like Gothic residence called Strawberry Hill. Influence on Todays Fiction Today, Gothic literature has been replaced by ghost and horror stories, detective fiction, suspense and thriller novels, and other contemporary forms that emphasize mystery, shock, and sensation. While each of these types is (at least loosely) indebted to Gothic fiction, the Gothic genre was also appropriated and reworked by novelists and poets who, on the whole, cannot be strictly classified as Gothic writers. In the novel Northanger Abbey, Jane Austen affectionately showcased the misconceptions and immaturities that could be produced by misreading Gothic literature. In experimental narratives such The Sound and the Fury and Absalom, Absalom! William Faulkner transplanted Gothic preoccupations- threatening mansions, family secrets, doomed romance- to the American South. And in his multigenerational chronicle One Hundred Years of Solitude, Gabriel Garcà ­a Mrquez constructs a violent, dreamlike narrative around a family house that takes on a dark life of its own.